Australian Politics International Uncategorized

Australian Medias Salable Blonde Aussie Mum

Media across the world tries to sell family to cultures that do not have these things. By appealing to such cultures the media believes the sale of their products, will achieve a little of what is being portrayed as being the norm. The use of the blonde Aussie mum is a symbol which represents a “hotchpotch of sentiments, moods and idealised social relations into a mundane image.” (The Blonde Aussie Mum. pp.74) This means that the media is attempting to sell to the Australian public the idea that the traditional Anglo way of life is signified by the blonde symbolism. The blonde Aussie mum bears the “undifferentiated and exclusive ethnicity” and are the bearers of national ethnicity and the guardians of Anglo ethnic traditions. (pp.74)

Australian television portrays the Australian population as Anglo-Australian whether they are using that portrayal to depict other nationalities within our own such as: French, Italian, Asian etc… The lack of colour on Australian television is most distinctive in the Medias blatant use, or lack of, Asian and Aboriginal peoples. If the media must utilise a non-Anglo Australian in their advertising, they generally portray this person as “not particularly intelligent (pp.76).” The same could be said of the typical stereotyping of the mother/father roles, The father is generally portrayed as a bit of a dunderclumpin who doubles as the only able bodied person who can keep the family in a style and comfort that they have become accustomed to. The “mother” is generally portrayed as the backbone of the family who makes all the purchasing decisions and keeps the family clean and fed but lacks the ability to provide unless the “father” supplies her with the means to do so. This scene portrays the typical stereotyping of the hard edge cowboy who goes out and catches dinner and the mother is the useless woman who sits at home keeping the fire alight and looking after the children while they wait with baited breath for father to arrive home and feed them.
The use of Non-Anglo people throughout the media is quite stark and appears to utilise a Non-Anglo Australian image in a perfunctory capacity. This means that the use of Non-Anglo Australians in advertisements, television programs, movies etc… is merely done as a formality to meet a quota set by a council of peers so that every aspect of Australian culture is delivered to the Australian public through the communications industry whether the inclusion is meaningful or not (Pp:77). Anglo-Australians openly abuse contributions supplied by Non-Anglo Australians as in their distinctive art work and music. This means that White Australia, for the benefit of tourism dollars, will employ Aboriginal Australians to create distinctly Australian (Aboriginal) products such as: the Didgeridoo, boomerangs, paintings etc… then brand each article with a White Australian label to sell Australia to the rest of the world. This of course causes a dichotomy for the promoters of “White Australia,” in that they will utilise “Black Australias” gifts to lure Anglo cultures to visit “white Australia” whilst “White Australia” does its best to conceal the existence of “Black Australia.”

Anglo-Australian media and tourism, to mention a few, appear to have an aversion to Non-Anglo Australians. Yet Anglo-Australians like to portray themselves as Non-Anglo Australians through self deception and cultural thievery. This means that Anglo-Australians deceive themselves into the belief that they are the cultural icons of Australia, that through the pretense of “playing the image of the bush tucker man,” roughing it to survive in the bush is enough to condone the cultural thievery which occurs every time an Aboriginal art work is sold as souvenirs to visiting holiday makers (pp:77). This “implies Anglo ownership and control over the land and culture(pp.77).” Aboriginal commodities are then sold on to tourist under the pretext of Anglo-Australian creation and ownership taking the right to market aboriginal produce from Aboriginal people.


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